Impact Investment
t Green Planet, we believe that impact investment is a key driver of sustainable economic growth and community empowerment. Our approach focuses on strategic investments in tourism and development projects that generate measurable social, environmental, and economic benefits while ensuring long-term financial sustainability, including flagship partnerships such as the TUI Colourful Cultures Egypt programme.
Sustainable Tourism Ventures
Investing in eco-lodges, cultural tourism hubs, and nature-based experiences that promote conservation and responsible travel.
Community-Led Enterprises
Supporting local businesses, handicraft hubs, and rural tourism projects that create job opportunities and preserve cultural heritage.
Protected Areas & Rural Tourism Development
Structuring investment models for tourism concessions in protected areas and rural destinations, ensuring responsible management and equitable benefits for local communities.
Regenerative Infrastructure & Innovation
Promoting the use of sustainable materials, renewable energy solutions, and waste management systems in tourism infrastructure.
Capacity Building & Social Impact Projects
Funding and supporting training programs that enhance local skills in hospitality, eco-tourism, and sustainable business management.
BADU Experiences
Location: Hurghada, Makadi Bay, Egypt
BADU Camp is a day-trip Bedouin experience that merges authentic cultural with low-impact tourism. As a flagship impact investment project of Green Planet, BADU provides visitors with a deep connection to Bedouin traditions, gastronomy, and eco-friendly adventures.
Nubian Eco Village
Location: West Aswan, Egypt
The Nubian Eco Village is a sustainable tourism and cultural preservation initiative designed to showcase Nubian heritage while fostering nature-based tourism experiences in Aswan. This project is in development as part of Green Planet’s vision to expand community-driven tourism models.
TUI Colourful Cultures Egypt Maaza Colourful Culture Hub
Location: Elrada Bedouin Village, Hurghada Desert, Egypt
The TUI Colourful Cultures is Green Planet’s first large-scale impact investment in the Red Sea safari sector, developed in partnership with TUI Care Foundation. The hub empowers the Maaza Bedouin community through high-quality handicraft production.